About TradeUp
Built for a generation that deserves better options.
Not everyone wants a lecture hall. Not everyone should leave school feeling like they’ve failed because they don’t fit one narrow definition of success. TradeUp was built for the generation
that deserves better options.
Across the UK, thousands of young people are unsure what to do next - while at the same time employers are struggling to find skilled, job-ready talent. University debt is rising, apprenticeships can be confusing to navigate, and practical careers are often overlooked despite being in high demand. Something doesn’t add up.
TradeUp fixes that gap. We’re an AI-powered trade readiness and job-matching platform designed to fast-track 16–24 year olds into high-demand skilled careers. Through our TradeFit assessment, we analyse aptitude, mindset, readiness and real UK labour demand to create a clear, personalised pathway into trades like electrical, plumbing, carpentry and construction.
No guesswork. No wasted years. Just clarity and direction.
For young people, that means confidence and momentum. For employers, it means access to motivated, better-matched candidates who are genuinely suited to the role. TradeUp sits between potential and opportunity - connecting practical talent to the industries that need it most.
Because skilled work isn’t second best. It’s the backbone of the country.
