About TradeUp
Built for a generation that deserves better options.
Not everyone wants a lecture hall. Not everyone should leave school feeling like they’ve failed because they don’t fit one narrow definition of success. TradeUp was built for the generation
that deserves better options.
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Across the UK, thousands of young people are unsure what to do next - while at the same time employers are struggling to find skilled, job-ready talent. University debt is rising, apprenticeships can be confusing to navigate, and practical careers are often overlooked despite being in high demand. Something doesn’t add up.
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TradeUp fixes that gap. We’re an AI-powered trade readiness and job-matching platform designed to fast-track 16–24 year olds into high-demand skilled careers. Through our TradeFit assessment, we analyse aptitude, mindset, readiness and real UK labour demand to create a clear, personalised pathway into trades like electrical, plumbing, carpentry and construction.
No guesswork. No wasted years. Just clarity and direction.
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For young people, that means confidence and momentum. For employers, it means access to motivated, better-matched candidates who are genuinely suited to the role. TradeUp sits between potential and opportunity - connecting practical talent to the industries that need it most.
Because skilled work isn’t second best. It’s the backbone of the country.
